Every company strives to strengthen its market position and achieve the best possible sales results. To realize set goals, products or services must reach the widest possible audience. The TGI survey can prove helpful in this process. What is it, and how can it be used by businesses?
For companies, acquiring new customers is an important issue that helps increase interest in specific products or services. The TGI method can be useful for finding consumers who have not yet encountered the offers of particular brands.
The definition of the term refers to an ongoing marketing survey that is carried out throughout the year. It consists of conducting interviews with consumers aged 15 to 75. This makes it possible to gather data on the products customers purchase as well as the media they use. The information obtained is useful when planning marketing campaigns.
