Contact Center provides telephone interviewing services, supported by Computer-Assisted Telephone Interviewing (CATI). Telephone interviewing using CATI is a modern way of conducting telephone surveys. With several dozen computer workstations connected to our central system, it is possible to continually analyse and monitor the data entered into the system during the interview with the respondent.
Telephone Surveys – High Reliability
Due to the the lack of face-to-face contact during an interview, the interviewee is likely to answer more honestly and accurately. This is especially the case during troubling or embarrassing questions, because when a person cannot see their interviewer, they feel more at ease to provide honest replies.
Another advantage of telephone surveys is their speed. Our clients often want to get the results as quickly as possible, for example in pre-election polls to gauge support for particular political parties. Telephone surveys make it possible to quickly and efficiently collect data from a large number of respondents in a relatively short amount of time.
The development of modern technologies means that nowadays everyone has access to a mobile phone or a landline. By conducting telephone surveys, our consultants are able to reach a specific target group that our client wishes to address. The results gathered from a representative group of customers allows us to gather valuable information and specify their preferences. With the data collected, the client can take effective action and adapt to the needs of the market.
The CATI technique allows control and standardisation of the survey process as well as the work of the interviewers, generates lower costs compared to face-to-face interviews and is quicker to implement.