Marketing research

Market research and opinion polls are conducted through Computer Assisted Telephone Interviewing (CATI).  The data collected by our consultants during the telephone questionnaire are automatically saved in a specially designed system therefore results of the survey can be quickly processed statistically in both quantitative and qualitative aspects. This method provides fast access to the results, also online. As a part of the implementation of the research, you will receive a report containing its results, together with recommendations and recordings of the interviews held.

Range of services:

• individual choice of methodology of research and construction of a customised questionnaire
• preparation of a database, sample selection, development of the interview scenario
• coding of the interview scenario
• training of consultants conducting the research
• holding telephone interviews
• preparation of a report with the research results in the form of a transparent presentation with the recommendations of actions

Scope of the offer:

• market research and public opinion polls
• pre-election polls
• analysis of the course and effectiveness of advertising campaigns
• updating data
• customer satisfaction research
• “Mystery Shopping” research

Target group:

• clients having their own customer service centres, who are interested in analysing the operation of their information lines and the level and quality of customer service;
• companies interested in market research, brand awareness, opinions on their own or competitive products and services, analysis of the course and effectiveness of advertising campaigns;
• entities interested in conducting opinion polls and pre-electoral preferences.

Benefits:

• fast fulfilment of the research regardless of the number of interviews;
• attractive pricing of the services offered;
• full control over the course of the data gathering process (holding the interview, control of the completion of the sample);
• standardisation of the process of holding interviews;
• constant access to the interviews held while the research is being conducted;
• extensive offering of consumer and B2B surveys.

If you are interested in our offer please contact: badania@contactcenter.pl

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