Marketing Research

We provide companies with data and analyses that form the foundation of effective marketing and sales strategies. We help understand the market, customers, and the effectiveness of implemented activities.

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Advertising Campaign Effectiveness Study

We help assess the effectiveness of marketing activities and introduce optimisations based on reliable research.

What do we examine?

Memorability of the advertisement content

We check whether customers remember the message conveyed and which elements are particularly memorable.

Recognition of the advertising slogan

We analyse whether the advertising slogan is recognisable and associated with the brand.

Remembered elements of the advertisement

We collect information on which elements of the advertisement were the most noticeable and remembered.

Why is it worth conducting advertising campaign effectiveness studies?

  • Higher credibility of results
    Respondents are more likely to give honest answers in telephone and online surveys, which increases the value of the collected data and enables better marketing decisions.

  • Representativeness of the survey
    Thanks to diverse data collection methods, we cover larger, representative groups of respondents, which ensures the statistical reliability of the results.

  • Optimisation of the marketing budget
    Our methods allow effective budget management, and the obtained results make it possible to optimise future campaigns and improve ROI.

  • Insights That Drive Growth
    Information that supports continuous improvement of your offering and helps ensure a better alignment with market needs.

References

Emitel S.A.

(...) Due to the different dates for switching the broadcasting standard in various regions of Poland, handling the hotline required great flexibility from Contact Center in adjusting staffing levels (from a few to several dozen positions). Contact Center employees were involved in preparing and adapting service processes and maintaining the expected quality of service.

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Customer Satisfaction and Loyalty Research

Research shows that retaining existing customers is more valuable and less costly than acquiring new ones.

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NPS (Net Promoter Score) Method

Take care of your customers – learn their opinions and needs

We conduct NPS surveys via online forms or phone calls. Net Promoter Score is one of the most important business indicators – it shows our Partners how many people are willing to recommend their company.

Advantages of the NPS method:
  • Quick and simple way to obtain feedback
  • Ability to ask additional follow-up questions
  • The obtained information allows for better tailoring of services to customer needs

References

Institute of Communications

(...) I confirm that the services under the above-mentioned agreements are provided properly and that Contact Center sp. z o.o. fully cooperates with IŁ-PIB in the implementation of these tasks.

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Market and Public Opinion Research

We conduct research to better understand consumer expectations and needs. We carry out analyses to gain a competitive advantage.

Research Methods

Computer-Assisted Telephone Interviewing (CATI)

Our experienced consultants conduct telephone interviews based on pre-prepared scripts. The entire conversation and collected data are automatically recorded in the system using transcription technology, ensuring precision and eliminating errors.

Computer-Assisted Web Interviewing (CAWI)

We conduct surveys using online forms. These allow us to flexibly tailor questions to the specific needs of the study, and responses are automatically aggregated in a database for quick result analysis.

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Advantages of market research

What do companies gain from conducting market research?

  • Reliability of information
    Professionally conducted research provides data that can serve as a foundation for strategic business decisions.

  • Greater respondent anonymity
    External research increases the honesty of responses, which translates into higher quality of collected data.

  • Scalability of research
    Ability to include a larger group of respondents while maintaining cost control.

  • Cost optimisation
    External research is often more cost-effective than in-house research teams.

  • Conclusions supporting growth
    Information that helps improve the offer and adapt it to market needs.

References

Janssen

(...) On behalf of Janssen-Cilag Polska Sp. z o.o., we would like to express our satisfaction with our cooperation with the Contact Center team. We confirm that the service was provided properly. Contact Center met the agreed service indicators and ensured high quality of service. The Contact Center staff demonstrated commitment to their tasks.

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Data update

We help companies obtain and verify up-to-date contact information of individuals and organisations they wish to collaborate with.

WHAT DO WE OFFER AS PART OF DATA UPDATING?

01

Professional verification and updating of contact details: Our consultants verify and update key information in company databases (e.g. phone numbers, email addresses, contact persons, office addresses), ensuring their accuracy and usefulness.

02

Completing missing information: Based on available and legal sources and direct contact, we help enrich databases with additional, valuable information.

03

Obtaining and managing marketing consents: We carry out processes of obtaining and refreshing consents for marketing communication, ensuring full compliance with applicable regulations, including GDPR.

04

Database cleansing: We identify and remove duplicate records, correct errors and standardise data formats, ensuring the consistency and integrity of databases.

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CONTACT

Improve your customer service!