In today's world, advertising is ubiquitous, making it increasingly difficult to capture the consumer's attention. Marketing in its traditional form does not always allow for precise targeting of customer needs. Where standard marketing activities fail, experience marketing steps in. What is it, and how can it help a company boost sales?
The discussion of Tryvertising should begin with an explanation of experience marketing. The definition of this type of marketing focuses on the emotions a product or service evokes and the bond it creates with the consumer. It is a set of complex activities through which a brand gets closer to the customer and builds a lasting relationship with them. What is experience marketing in practice? It is a form of marketing activity based on interaction with the individual and their personal experiences related to a given brand. It often takes non-standard forms, such as ambient advertising or gamification. Tryvertising, in turn, is one dimension of experience marketing, within which the brand encourages the consumer to test products or services in their own environment, giving them the opportunity to form their own opinion about them.
