Every entrepreneur who has decided to invest in marketing activities should know what conversion is. This metric helps in creating an effective advertising campaign.
Conversion is a metric that helps to measure the effectiveness of sales campaigns. Thanks to it, entrepreneurs are able to determine which actions are worth using to acquire new customers. This term denotes the execution of actions by users that are desired by the respective brand. The conversion goal should be clearly defined by the company owner; examples include making purchases in an online store, contacting the brand by phone, subscribing to a newsletter, etc.
In answering the question "What is conversion?" the conversion rate must not be overlooked. This term refers to the metrics that inform about the effectiveness of the marketing strategy. The indicator illustrates the number of users who have performed the actions desired by the website owners. The parameter is most often expressed as a percentage, and the formula looks like this:
Conversion Rate= (Number of ad clicksNumber of desired actions performed on the site)×100%
