CATI (Computer Assisted Telephone Interviewing) is a type of marketing research. Quantitative research is used to gather information about consumers and their attitudes toward a specific product or service. CATI serves these purposes, among others—it is a research method used to verify a customer's attitude based on asking them relevant questions, coordinated by artificial intelligence mechanisms. It is one of the most objective and transparent research methods.
CATI – what is it and what are its applications? It is a method of conducting telephone interviews supported by software. To implement the mechanism of cooperation between the researcher conducting the interview using the CATI method during a phone call and a tool based on artificial intelligence (AI), the appropriate program and methodology are required. These elements contribute to improving the company's functioning by streamlining the organization of the entire research process. Thanks to modern digital solutions, significant time is saved on implementing appropriate research methods, allowing for the use of full potential and the introduction of proven mechanisms to achieve the best results. Effective research using the CATI method provides the opportunity to make appropriate programmatic and strategic decisions within the enterprise.
Conducting analyses using the CATI research method, which is based on the collaboration between a substantively prepared researcher and a computer program, helps in solving various types of problems and making important decisions. The documentation prepared during the telephone interviews forms the basis for introducing accurate strategic changes within the enterprise.
