Telesales campaign for a client from the insurance sector

Situation

• Activation of telephone handset insurance for subscribers to a mobile telephone network. Opportunity for a high level of reach of customers.
• Tripartite agreement.

Contact Center’s tasks

• Telephone calls to the network’s customers with a proposal to activate insurance of the telephone.

Activities conducted

• implementation of the project in accordance with the client’s expectations;
• training and coaching conducted jointly with the client;
• provision of access to an ftp server for the client, containing information on the campaign, recordings and reports;
• organisation of integration events and competitions for the consultants in order to increase their commitment and effectiveness.
Multistage campaign implementation.

Results achieved

• Client satisfaction with the results achieved and consultants’ satisfaction from working on the project and the high level of interest from the client.
• Doubling of sales effectiveness over 1 year.
• 30% increase in the effective call

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