Case study

We doubled the results of the sales campaign

The goal of the project was to create a telesales campaign and establish contact with mobile network subscribers to encourage them to activate the offered phone insurance.

200%

increase in sales effectiveness within a year

30%

Optimization of effective call time

What challenges did we face?

  • * Implementing the project in line with the client’s expectations, which required close cooperation and regular communication with the Business Partner at every stage of implementation.
  • * Conducting training sessions for consultants in cooperation with the Client to ensure the highest level of product knowledge and sales techniques.
  • * Creating an FTP server containing campaign information, recordings, and reports.
  • * Organizing integration events and competitions for consultants to increase engagement and effectiveness. These activities improved sales results and contributed to building a positive team atmosphere.

Our actions:

Preparation

  1. 01

    Analysis of needs and objectives allowed us to fully understand the expectations and specifics of the mobile phone insurance market.

  2. 02

    Selection of the project team, consisting of experienced sales specialists, data analysts, and training experts.

  3. 03

    Development of the campaign implementation schedule, taking into account all key project stages and potential risks.

  4. 04

    Creation of training materials for consultants together with the Partner to ensure the consistency of conveyed information with the vision and strategy.

Implementation

We conducted a series of training sessions for employees, covering both product knowledge and advanced sales and customer service techniques.
We handled the configuration of systems and provided the Client with FTP server access, which enabled effective communication and data exchange.

Execution

01
During the execution stage, we began making phone calls to clients using developed scripts and sales techniques.
02
We continuously monitored activities and tracked results, which allowed for quick identification of areas requiring improvement.
03
We introduced changes based on data analysis and feedback from consultants and clients.
04
We organized integration events and competitions for our teams to boost engagement and efficiency. These activities motivated employees and fostered a positive organizational culture.
05
We regularly reported the progress and results of the campaign, giving the Partner a full picture of the project’s effectiveness.

Achieved results

Effective implementation of the project and the commitment of our team led to improved sales performance. Our Partner expressed satisfaction with the campaign, and the consultants were pleased to work on the project.

30%

optimization of effective call time

x2

increase in sales effectiveness within a year
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