Polish Marketing Association SMB has been established in June 1995 and from that moment promotes direct marketing in accordance with existing law regulations and tenets of professional ethics. It also educates the market and promotes high quality of products and services. It aims at protection of customer privacy and rights. Among members of SMB are organisations that use direct marketing techniques in their activities. SMB is a member of FEDMA (European Federation of Direct Marketing Associations) and EMOTA (the European E-commerce and Mail Order Trade Association). Membership in those organisations serves as acknowledgement of SMB’s status of equal partner, provides SMB with constant access to all up-to-date information, and allows influencing global solutions.