We are currently undergoing the biggest transformation in many years - we are implementing a new communication strategy and presenting our offer under the name Arteria Customer Experience.
Together with the entire Contact Center Division of the Arteria Capital Group, we have updated our visual identity, while keeping the company names and scope of services unchanged. This is not just a rebranding or a new visual identity, but above all a fresh approach to how we talk about our work and our values. We want to clearly show the market that our capabilities go far beyond the traditional understanding of a contact center.
Until now, many have associated us primarily with handling calls. Today we are demonstrating that we do much more. We design customer experiences - from the first point of contact, through customer service, to advisory support and process creation. This approach better reflects the true scope of what we do and allows both current and potential Business Partners to fully leverage our capabilities.
The entire process began with defining the foundations of our brand: from philosophy, to communication pillars, to how we present our offer. As a result, a new narrative emerged, in which customer experience in its full dimension plays the key role.
Rebranding does not change what we do, but how we talk about it. We want to clearly convey that we are not limited to hotline services. Today, we support our Partners throughout the entire experience-building process, leveraging the potential and synergy of the Arteria Group. Thanks to the new communication approach, the full scope of our activities is presented transparently: from operational service, to consulting, to process design.
As part of this transformation, we have developed tools to enhance communication consistency as well as a new content architecture and UX for our website. The visual layer, created by the Polymus agency, and the implementation carried out by Trimtab (both companies within our Group), reinforce the core message we aim to communicate.
Our goal is to strengthen the position of Arteria Customer Experience in both domestic and international markets. The foundations of our strategy are partnership, innovation, and a consistent communication style. This enables us to communicate the real scope of our services and capabilities even more clearly.
The year 2024 was a period of intensive growth – we acquired over 30 new contracts, including 7 in overseas markets. In addition to strengthening our presence in the United Kingdom and Germany, we launched operations in the United States and expanded the number of languages we support. Another milestone was the establishment of Arteria Connect in the Czech Republic and securing five long-term contracts in the public procurement sector.
In the coming months, we plan further investments in technology development and scaling our operations. We are focusing on omnichannel customer service (phone, chat, video, social media), AI-driven solutions (voicebots, chatbots, automatic call analysis using ASR, as well as intelligent knowledge bases and chats developed by Trimtab), and expanding our offer with additional languages, consulting services, training, and projects for the public sector.
For us, this is a natural continuation of our previous efforts – the rebranding structures the way we present our offer and allows us to highlight its comprehensive nature even more clearly.
We thank our current Business Partners for their trust and are glad that we have been able to embark on this journey together and grow alongside them.
At the same time, we hope that with a clearer presentation of our business support capabilities, the group of clients with whom we will continue our path to success will steadily grow.
